Monaca and Callie sit down with the Ladies in Land founder, Erica Sinner, to discuss how she found her way into land development, why confidence is the single biggest career differentiator for women in the industry, and how a simple idea – putting women in a room together to learn – has grown into a multi-city national movement.
The conversation covers her early career path from marketing and sales into land acquisition, the moment she realized women needed more than networking- they needed education – and how Ladies in Land evolved from informal meetups into structured chapters offering certifications, professional credits, executive coaching, and university outreach.
They also explore expansion into nearly 21 cities (with a goal of 35+), the upcoming conference, a new engineering credit initiative, national partnerships, and the launch of a parallel initiative for men called Dudes in Development. The episode ultimately centers on confidence, mentorship, and building better communities through better-trained professionals.
Monaca and Callie sit down with Harry Masterson of EMBER to explore what makes master-planned communities truly work. From how Harry unexpectedly found his way into land development to why Houston remains one of the most resilient growth markets in the U.S., the conversation centers on EMBER’s signature West Houston project, The Grand Prairie, and its prairie-first identity.
They unpack how EMBER builds both internal culture and external brand with intention, how “decompression” becomes part of the arrival experience, and how thoughtful design choices—sunsets, overlooks, and authentic landscape storytelling—can turn a perceived challenge (not being right off the freeway) into a defining advantage. The episode closes with Harry’s personal “Smith Lane,” a childhood coastal community on Galveston Bay, and how that sense of freedom shapes his vision for The Grand Prairie.
What You’ll Hear in This Episode
Harry’s path into development
Harry didn’t study real estate, he stumbled into land brokerage and quickly discovered he loved it. His first major deal assembling 3,300 acres across 115 parcels and 44 owners gave him a crash course in sellers, title, engineering, planning, schools, and deal structure.
Building culture on purpose
EMBER’s culture is young, creative, and problem-solving oriented. Harry hires people who love the work and want room to grow. The goal: build communities the team would choose to live in.
A brand built from what’s real
The Grand Prairie honors the native prairie landscape often overlooked in the region. The name reflects local history, and the brand leans into authenticity over over-programming. Its logo, a stylized American basket flower, captures the idea of beauty hidden in plain sight.
Turning distance into an advantage
Being more than a mile off the freeway initially felt risky. Instead, it created a stronger emotional arrival, quiet, breeze, open sky, and sunsets. EMBER designed around “decompression,” the shift from speed and stress to calm and place.
Amenities that tell a story
At completion, the community will include roughly 6,000 homes. Amenities underway include The Sundancer and The Starlight, along with The Overlook, a 40-foot manmade hill with a spiral trail and panoramic prairie views. In a crowded Houston market, cohesive branding makes the buyer story clearer.
The emotional payoff
For Harry, the most meaningful moments are seeing families use the spaces—kids biking, parents walking, daily life unfolding. These communities become the backdrop for milestones and memories.
A turning point project
Harry reflects on Sienna Reserve with Toll Brothers, featuring a heavily wooded site and a standout amenity center. It marked a major step forward in EMBER’s credibility.
Lessons from 30 years
His advice: learn under someone experienced, trust your gut, stay engaged, and be well capitalized. Short-term financial pressure can damage long-term quality and trust. Today’s buyers are informed and evaluate the developer’s reputation, not just the builders.
What he’s “obsessed with”: heart, freedom, and a town-square feel
Harry talks about delivering more than a typical master plan—creating “heart” via a town-square-like center and spaces for exploration.
He shares a miss: not including an indoor fitness center initially (despite huge outdoor amenities). Buyers still want that option.
Monica explains why fitness centers matter even when usage is inconsistent: it supports buyer aspiration and lifestyle identity—and the real challenge is activation/programming.
“What’s your Smith Lane?”
Harry’s answer:
A childhood place on Galveston Bay (“submarine club” / summer cabana community) where kids had freedom to roam, sail, explore, and imagine, without constant programming.
Monaca and Callie kick off Season Three of Smith Lane with some major updates: a brand-new set, a growing team, and a bold evolution of the company behind the podcast, OnPlace Collective. Monaca and Callie reflect on how Smith Lane began, why placemaking and community remain at the heart of everything they do, and how growth has shaped both their business and their mission.
This episode sets the stage for what’s ahead in Season Three: deeper conversations, more visibility through video, and continued storytelling around building meaningful, connected communities.
On this episode of Smith Lane, hosts Monaca and Callie sit down with Graham Anderson, Co-Owner of Anchor Fitness and Performance, for a conversation about how fitness can serve as a cornerstone for community connection.
Graham explains how fitness offerings can go far beyond workouts, becoming a catalyst for stronger communities. He shares how his team listens closely to resident feedback, invests in knowledgeable instructors who genuinely care about their members, and thoughtfully selects equipment and programs that meet the unique needs of each community. The result is welcoming spaces where residents feel confident and engaged.
Whether you’re passionate about growing community through fitness or curious about the inner workings of fitness centers in master-planned communities, this episode offers valuable insight from a leader who believes fitness is about much more than physical strength.
Graham Anderson brings over 25 years of experience in the fitness and performance industry, including 15 years working at the highest levels of collegiate and professional sports. His extensive background in athletic performance, injury prevention, and strength and conditioning has shaped a career dedicated to helping individuals reach their physical potential—regardless of age, experience, or starting point.
In 2018, Graham co-founded Anchor Fitness & Performance, a fitness solutions company based in Southwest Florida. Anchor Fitness was built on the principle of accessibility—bringing expert-level fitness professionals directly to clients in a variety of settings, whether at home, at work, or online. The mission is simple: to close the “excuse gap” and empower people to make fitness a sustainable part of their lifestyle.
Under Graham’s leadership, Anchor Fitness has become a trusted resource for personal training, corporate wellness, and performance-based programs tailored to individual needs. Whether training elite athletes or busy professionals, Graham’s philosophy remains consistent—meet people where they are, and give them the tools, support, and motivation to go further.
On this episode of Smith Lane, hosts Monaca and Callie sit down with John Woodman, Division Manager at Homes by Towne, to uncover what it takes to craft homes within some of Florida’s most celebrated master-planned communities. With more than 25 years of experience across Florida, Arizona, California, and Hawaii, John brings a deep understanding of design, craftsmanship, and community building.
John shares the story behind Homes by Towne, a privately held company known for its commitment to customer experience and meaningful community investment. He highlights standout projects like Shellstone and Lakehouse Cove at Waterside, as well as Midway Park, an innovative shared amenity designed to bring residents together and reimagine how neighborhoods connect.
Listeners will also hear John’s reflections on the “three E’s of construction,” and how his upbringing on a dirt road in Michigan, John’s personal “Smith Lane”, continues to influence his approach to creating spaces where people can truly thrive.
Whether you’re passionate about thoughtful community design, curious about the future of homebuilding, or simply enjoy stories of craftsmanship and care, this conversation offers lessons from a builder who values people just as much as the homes he creates.
John Woodman serves as the Division Manager for Homes by Towne’s West Florida Division, bringing more than 25 years of experience in the construction industry. A graduate of Michigan State University’s Construction Management program, John moved to Florida over two decades ago, drawn by family and the opportunity to build homes in the sunshine state.
With a belief that homebuilding is as much about people and customer service as it is about process and blueprints, John emphasizes strong work ethic, lasting relationships with trade partners, and a commitment to quality. His team’s philosophy — “the three E’s: every room, every house, every day” — has become a recipe for delivering well-crafted homes and exceptional customer experiences.
Over the course of his career, John has spent more than 10 years in homebuilding and another decade in land development, where he developed a passion for creating communities and lifestyles that extend well beyond the walls of a home. For him, community begins the moment someone drives into a neighborhood and feels that sense of arrival.
On this episode of Smith Lane, Monaca and Callie welcome Heather Crowell and Britni Ackrivo, Executive Vice Presidents at Gregory FCA and the team behind the PlotLines podcast. Together, they dive into the role of communications in real estate, exploring current trends and misconceptions shaping the industry.
The conversation highlights how headlines often misrepresent what’s really happening in the market and how a closer look reveals a more balanced story. Heather and Britni share how the PlotLines podcast helps debunk common myths, offering listeners and clients clearer insights into the industry.
They also discuss what real estate clients are prioritizing in today’s climate and the growing influence of AI on marketing and communication strategies.
Listeners also get to know Heather and Britni beyond their professional roles, as they share about life as moms and how they balance their personal and professional worlds.
Tune in for a discussion that underscores how strategic communication helps create stronger connections and more resilient places to live and work.
HEATHER CROWELL
As Executive Vice President of Strategic Communications and Growth, Heather leads firm efforts to grow market share, build out verticals, and develop AI-powered tools that make life easier for communicators.
Heather brings nearly two decades of experience from the C-suite of a publicly traded REIT, where she led marketing, communications, investor relations, and HR through just about every business scenario imaginable: activist campaigns, two bankruptcies, a delisting, and COVID shutdowns—along with major successes like project launches and earned visibility. That range gives her both credibility and calm in high-stakes moments. She knows what matters to executive teams and how to align integrated communications to business goals.
At Gregory FCA, she’s the force behind CrisisCalm, an AI-powered tool that saves hours and delivers confidence in the heat of a crisis. She also drives growth in key verticals like real estate and eds & meds, helping clients define strategic positioning, refine investment theses, and tell the right story to the right audience.
BRITNI ACKRIVO
Britni Ackrivo is Executive Vice President at Gregory FCA, the country’s seventh-largest public relations firm specializing in real estate. She is also a Co-Host of PlotLines- an award-winning podcast breaking down real estate headlines. In her more than decade at the agency, Britni has had the opportunity to be a PR partner for major real estate projects and developments, allowing Gregory FCA to maintain a long track record of representing some of the biggest, nationally-known commercial and residential real estate companies.
This week on Smith Lane, Monaca and Callie sit down with Erin Duggan, President and CEO of Visit Sarasota County. With over two decades of experience in the tourism industry, Erin shares how her career has shaped her approach to promoting Sarasota as a must-experience destination.
Throughout the conversation, Erin reflects on the impact of tourism on Sarasota’s economy and quality of life, explaining how visitor dollars support community projects and amenities. She highlights key marketing strategies, the importance of responding to shifting visitor demographics, and how technology is transforming the way tourism is promoted.
Discover Sarasota’s hidden gems through a conversation that is both educational and filled with Erin’s passion for the community.
Erin M. Duggan, CDME is the President and CEO of Visit Sarasota County.
Duggan began working for VSC over 20 years ago and has worked in a variety of roles before taking the helm two years ago.
Duggan has been a long-time leader in the local community, serving as President of the Junior League of Sarasota and is a graduate of Leadership Sarasota, Leadership Florida, and the Gulf Coast Community Foundation Leadership Institute.
Professionally, Duggan serves on the Board of Directors for Visit Florida, Community Foundation of Sarasota County, and the Lakewood Ranch community activities association.
Duggan is a graduate of Florida Southern College and holds a Certified Destination Management Executive designation from Destinations International and Purdue University. Duggan lives in Sarasota and is married to attorney Patrick Duggan and they have two teenage sons.
This week on Smith Lane, Monaca and Callie sit down with Bill Conerly, Vice President and Senior Project Manager at Kimley-Horn and Associates, Inc., and member of the Florida House of Representatives representing District 72. He shares insights from the intersection of his careers in civil engineering and politics.
Throughout the conversation, Bill explains why housing affordability remains one of his top priorities, reflecting on how factors like density and housing fees contribute to sustainable development. He also unpacks the challenges of flooding and stormwater design, emphasizing how thoughtful planning can reduce risks for communities.
At the heart of the episode is Bill’s belief in the power of communication and education to guide meaningful change. The conversation concludes with his thoughtful response to the Smith Lane question. Join us for an episode that balances heart, practicality, and education.
Bill Conerly was born in South Florida and grew up in the Keys and Arcadia. After graduating high school, he left his hometown of Arcadia to enlist in the United States Navy. Serving aboard the USS LaSalle in the Indian Ocean, Red Sea, and Persian Gulf and the USS Fidelity homeported Panama City, Florida.
Bill used the technical skills he acquired in the Navy to put himself through college while working full-time. His diverse work experiences included jobs as a robotics technician on the Jaws ride at Universal Studios and a Civil Engineering Aide at the USDA Natural Resources Conservation Service in Gainesville.
In 1997, Bill earned his Bachelor of Science in Agricultural and Biological Engineering with a specialization in Soil and Water Conservation from the University of Florida. Bill began his engineering career in Southwest Florida, focusing on stormwater modeling and routing. By 2001, Bill had earned his Professional Engineer (PE) license in Civil Engineering with a focus in Water Resources. Over the past 28 years, Bill has worked on a wide variety of projects, including Healthcare, Affordable & Senior Housing, Roadway, Utility, Landfill, Single & Multifamily Residential, and Educational projects.
Bill is a 26-year resident of Manatee County and has been deeply committed to his community. Serving on many voluntary boards, including as a member of the Planning Commission, MPO CAC, Manatee County Environmental Lands Management and Acquisition Committee and Affordable Housing Advisory Committee.
Bill was elected to the Florida House of Representatives in 2024 and recently finished his first Session. When asked why he wanted to serve as a Representative, he replied, “I have a spirit of service and want to use my skills, knowledge, and experience to make Southwest Florida a better place. As an engineer, I bring a unique skillset and problem-solving perspective to Tallahassee.”
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In this episode of Smith Lane, we’re joined by Jeff Reiman, President of The Broadband Group, for a conversation about the vital role broadband plays in today’s master planned communities. Jeff explores how foundational infrastructure sets communities up for long-term success and ensures residents have the high-performance connectivity they increasingly expect.
We discuss how land development has always shaped communication, and why developers must think about connectivity 18+ months before a community breaks ground. From the value of fiber infrastructure to the importance of partnering with service providers, Jeff unpacks why broadband should be treated as essential as roads and utilities.
The conversation also touches on the inspiring origin story of their company, the rising demand for data centers, and how thoughtful planning around connectivity can differentiate a community and elevate the resident experience.
Join us for an educational and insightful conversation on the power of fiber infrastructure — and why connectivity has become an essential amenity for today’s residents.
Jeff Reiman has been active in the broadband industry since 2005, bringing nearly two decades of experience advancing digital infrastructure and connectivity solutions for large-scale, mixed-use developments across the country. As President of The Broadband Group, he leads strategic initiatives that position high-performance wired and wireless networks as pillars of community land planning and design—establishing connectivity as a valued amenity and differentiator.
Prior to joining The Broadband Group, Mr. Reiman worked in the Boston office of Credit Suisse Investment Bank on the Equities Sales and Trading Floor.
He began his career at the DC headquarters of a Presidential Campaign and is a graduate of Harvard University with a degree in Government. He currently serves as President of the Harvard Club of Nevada.
In this episode of Smith Lane, we’re joined by Kelly Mangum, Regional Vice President of the South Carolina and North Carolina division at Builders Design. Monaca, Callie, and Kelly discuss the impact of interior design, and how it can shape the spaces and communities we’re creating.
We explore how Builders Design approaches each project with a focus on collaboration, placemaking, and a deep understanding of today’s homebuyers. Kelly offers real-world examples of thoughtful designs that align with a community’s identity — spaces that not only make a strong impression during a walk-through but continue to meet residents’ needs for years to come.
Kelly emphasizes the philosophy that Builders Design isn’t trying to sell you a sofa, they’re focused on elevating the entire space to feel purposeful, functional, and inviting, so the end users look forward to spending time there.
Kelly also explores the experience of working on model homes, speaks to the importance of buyer profiles, and shares evolving expectations in multifamily living. She rounds out the conversation with highlights from current design trends and where the industry is headed.
Through a fun and joyful conversation, Kelly offers an insightful perspective on what it means to design spaces that truly serve the people who live in them and make them want to stay.
With over 20 years of experience in residential design, construction, and sales, I am a hands-on leader passionate about creating inspiring spaces. As Regional Vice President at Builders Design, an award-winning interior design firm, I lead projects across a variety of markets including model homes, multifamily communities, clubhouses, welcome centers, and senior living.
I’m involved in all phases of the design process, from preparing bids and presenting design concepts to collaborating with vendors, architects, and project teams to bring each vision to life. I’m known for having a keen eye for detail, a collaborative spirit, and a passion for creativity. My goal is always to deliver thoughtful, high-quality designs that reflect both client goals and community needs.
Strong communication, teamwork, and customer service are at the core of my approach, helping me build lasting partnerships and ensure smooth project execution. I’m always eager to take on new challenges, learn new skills, and contribute to the continued success of Builders Design and the industry.
In this episode of Smith Lane, we’re joined by Stu Henderson—Owner and Design Architect at Fawley Bryant Architecture—to explore how architecture can deepen a community’s sense of place. Stu shares how his firm works across the sports, education, and government sectors to design spaces that reflect and serve the people who use them.
The conversation follows Stu’s path from art to architecture, the importance of designing spaces that embody the spirit of a community, and the ongoing balance between creative vision and business realities. We discuss accessibility and inclusive design, and Stu reflects on how architects observe and honor subtle human patterns—people gathering in shade, children playing, small groups connecting.
We also explore trends in multi-purpose community spaces and the importance of dreaming freely in the early design stages, before constraints like budget enter the picture. Stu shares how values like being hungry, humble, and smart guide his leadership, including in his role as Chairman of the Board of the Manatee Chamber of Commerce. This episode is a reminder that thoughtful architecture doesn’t just shape buildings—it shapes how we live and connect.
A graduate of The University of Cincinnati’s School of Design, Art, Architecture and Planning, Stu joined Fawley Bryant in 2011. After moving from Erie, PA where he taught at Mercyhurst University for seven years, Stu returned to the field of architecture in the Bradenton/Sarasota area. Stu plays a key role at Fawley Bryant with his ability to turn a conceptual vision into reality. His creative pragmatism has played a fundamental role in the completion of large-scale sports and education projects like IMG Academy, CoolToday Stadium, and Binghamton University’s Baseball Complex. His 3D modeling and technological abilities allow clients and team members to visualize project considerations from a tangible and intuitive perspective. Stu currently serves as Chairman of the Board for the Manatee Chamber of Commerce and is an alum of Leadership Manatee’s 2019 class.
What if rental communities could offer the comfort of homeownership—without the long-term commitment?
In this episode of Smith Lane, we’re joined by Charles McKeag, President of the California division of BrightSky Residential, to explore how his team is reshaping the single-family rental experience. Charles began his career in land-use law, but a pivotal realization — that he wanted to build communities rather than simply represent those who do — led him to pivot into real estate development. That insight brought him to BrightSky at its inception just over three years ago.
Charles walks us through BrightSky’s innovative approach to designing single-family rental neighborhoods that offer residents the privacy and freedom of standalone homes—with none of the downsides of traditional apartment living. With features like private garages, outdoor spaces, no upstairs or downstairs neighbors, and amenities such as pools, spas, and 24-hour maintenance, these communities are redefining what “renting” can feel like.
We also dive into Charles’s leadership philosophy, centered on the idea that culture precedes strategy, and that putting people first matters, even when execution isn’t flawless.
The episode wraps with an inside look at BrightSky’s latest project, created in partnership with the John Burns Institute, and a glimpse at the company’s ambitious plans for national expansion. It’s a thoughtful conversation about how design, leadership, and vision can come together to build belonging.
Charles McKeag is a seasoned real estate executive with over 20 years of experience in the acquisition, entitlement, and development of residential and mixed-use communities throughout the Western United States. He currently serves as President of BrightSky Residential.
Prior to his current role, Charles was President of MLC Holdings, Inc., a subsidiary of Meritage Homes Corporation, where he established operations in Northern California, Southern California, and Colorado, and successfully developed 30 new communities. Before that, he held leadership positions at The New Home Company and SCS Development Company, where he led the acquisition and development of over 6,000 residential units.
Charles began his career as a lawyer before transitioning to real estate. He holds a Juris Doctorate with Distinction from the University of the Pacific McGeorge School of Law and a Bachelor of Arts from the University of Oregon. He is a past Director of the Building Industry Association of the Bay Area and a current member of the Steering Committee for the Bay Area Chapter of Women’s Housing Leadership Group.
In this episode of Smith Lane, we’re joined by Dan Grosswald, Division President of Southeast Florida at Mattamy Homes. A lifelong South Florida resident, Dan shares his passion for homebuilding and his leadership mindset — including one of his commonly used phrases, “budgets are for losers” — and why vision should guide decisions, not just the numbers.
We explore one of Mattamy’s standout projects, Newfield, built around the pillars of preserved land, a working farm, and a vibrant town center. Newfield prioritized early community activation through their strategic farmers market and other community events, to earn the buy-in of the surrounding area’s residents, long before the first home was built.
Monaca, Callie, and Dan also explore additional Mattamy projects like Tradition, another master-planned community in Port St. Lucie, Florida, and how Mattamy has infused placemaking and an active lifestyle to bring it to life. From ‘Traditional Neighborhood Design’ (TND) principles, to public art installations, Dan explains how each project is designed around the specific needs of its residents, while staying rooted in the larger mission of building connected communities.
Dan Grosswald is a highly accomplished senior executive with over thirty years of demonstrated achievements in homebuilding and land acquisition operations. His winning strategy combined with exceptional leadership skills have a proven track record for driving profit growth, market share, revenue and customer loyalty with diversified product and services knowledge and effective P&L management experience in multiple markets for both start up and high growth organizations.
Currently serving as Division President with Mattamy Homes overseeing homebuilding and land acquisition operations for their southeast Florida region, Dan has also served in leadership roles for Lennar, CalAtlantic, Standard Pacific, and Toll Brothers.
Dan attended the University of Florida for his bachelor’s degree and earned his MBA in Finance from Florida Atlantic University.
In this episode of Smith Lane, we sit down with Grady Miars, the President and Chief Operating Officer of GreenPointe Holdings LLC, for a deep dive into his career journey and the GreenPointe vision behind creating authentic and successful master-planned communities.
Grady reveals how the company’s motto—be reliable, predictable, and prepared—guides their work, fostering a culture that attracts builders and a loyal workforce. Grady and Monaca bond over their shared leadership approach, which pushes themselves and their teams out of their comfort zone while creating a supportive space for growth.
The conversation delves into the ever-changing landscape of Florida real estate following an influx of homebuyers during COVID-19. To sustain this population, Grady reflects on the importance of not just offering attractive amenities but also creating environments and cultures that people genuinely want to be a part of.
Grady also shares insights on the Treasure Cay Project, GreenPointe’s standout initiative aimed at revitalizing Abacos Island in the Bahamas following the devastation of Hurricane Dorian. We discuss how they are working to create an authentic community that honors the area’s history while also considering future residents. Grady highlights GreenPointe’s commitment to hiring Bahamian consultants for the project and explains how maintaining a strong, supportive culture will be crucial to the success of their large-scale international efforts. With a focus on people and place, Grady underscores the significance of building developments that are not only profitable but also purposeful.
Tune in for an inspiring conversation on how intentionality in development can make a lasting, positive impact.
In this episode of Smith Lane, we’re joined by David Smith, President of the Active Adult Division, at Dream Finders Homes. Dream Finders, recently named Builder of the Year, is a national homebuilder head-quartered in Jacksonville, Florida, operating across various states and markets, including the Southeast, Mid-Atlantic, and Midwest. David shares his unique journey from law enforcement to leading one of the nation’s top homebuilding teams, and how that transition shaped his approach to building experiences.
We explore Reverie, the Dream Finders active adult brand, designed around the pillars of Connect, Explore, and Thrive and discuss how Reverie is building communities that exceed buyer expectations. From thoughtful kitchen and laundry room layouts to broader community planning, David walks us through the mindset of today’s active adult buyers — and the importance of delivering great homes at attainable prices.
Our conversation dives into how to create memorable, energetic spaces through intentional design and David’s fascination with emerging technologies in the homebuilding industry. We close the episode with book recommendations, including Unreasonable Hospitality and Extreme Ownership.
Born and raised in Oxford, Ohio, David graduated Miami University in 1991. Following graduation, he moved to Atlanta, GA to work for the Secretary of State’s office. In his three years, he served as a Senior Special Assistant to the Secretary of State and as an Investigator for the Secretary of State’s office on white collar crimes and Internal Affairs matters. In 1993 David attended the Georgia Police Academy and became a certified police officer in the State.
In 1995, he resigned from his position with the state and moved to Florida where he worked with Lennar Homes as an Assistant Superintendent in Broward County. David worked his way through the ranks to Land Manager for the County, and after 5 years, moved over to Pulte Homes in 2001 in Jacksonville, FL as the VP of Land. By 2002 he was promoted to Jacksonville Division President. David was propelled into leadership roles and has held several positions for other builders since, such as AV Homes as a FL Regional President prior to their sale to Taylor and most recently with Dream Finders Homes for the last 7 + years.
In this episode of Smith Lane, we welcome Peter Dennehy, Senior VP of Consulting at John Burns Research and Consulting, for a wide-ranging conversation on career pivots, emerging home trends, and the increasingly diverse needs of today’s homebuyers. We also explore what creates a true sense of community — and why it matters.
Peter shares the mission behind John Burns Research and Consulting: to provide high-quality, unbiased data that helps developers make informed decisions about housing projects. He reflects on the lessons he’s learned from moving between consulting and operations, offering a unique perspective on both sides of the industry.
We dive into the shifting housing landscape, from evolving migration patterns and unexpected economic trends to the transformation of the 55+ housing market. Peter discusses how retirement is no longer a fixed milestone and how COVID-19 prompted a reset in how we think about the housing industry.
Peter also reflects on his own neighborhood in San Diego — his personal “Smith Lane” — and how moments of coming together can create a true community.
This episode offers a thoughtful look at how data, trends, and human connection all play a role in placemaking — and how every pivot creates the opportunity for something better.
Peter Dennehy is a senior vice president of John Burns Research and Consulting.
A college internship with the City of Pasadena introduced Peter Dennehy to the development industry. It led to 30 years of working with the nation’s pre-eminent market research companies specializing in the real estate industry. He has extensive experience analyzing real estate developments for developers, financial institutions, and public agencies throughout the United States. He has directed consulting engagements for hundreds of clients, covering various product types and real estate asset classes, focusing on rental and for-sale residential projects, mixed-use urban infill developments, master-planned communities, and portfolio analysis.
From 2018 to 2023, he headed up customer and market research for land, housing, mixed-use, and multifamily projects for Newland Real Estate Group and Brookfield Properties, one of the largest private developers of planned residential and urban mixed-use communities in the United States. Before joining Newland Real Estate Group and Brookfield Properties, Peter worked for leading national real estate research companies, including John Burns Research, Meyers Research/Zonda, and RCLCO. This unique background in consulting and market research, land development, and homebuilding provides additional perspectives for homebuilder clients.
Peter Dennehy holds a JD from the University of San Diego’s School of Law and a BA in Government/Public Policy from Pomona College.
He is a past co-chair of the Urban Land Institute’s San Diego-Tijuana District Council and a full member of the Urban Land Institute and Lifestyle Residential 55+ Product Council (Program Chair). He has served on the boards of Lambda Alpha, the City of San Diego’s Consolidated Plan Advisory Board, The University of Puget Sound Parent’s Council, The Balboa Park Conservancy, BIA Cares, and Artform.
Farmers markets create a strong sense of community, making residents and prospective homebuyers feel part of something bigger — but are they the right fit for every community? In this episode, hosts Monaca Onstead and Callie Freidman break down the appeal, challenges, and key considerations of farmers markets.
Monaca and Callie discuss how, in smaller communities, challenges like a lack of vendors and attendance can make sustaining a market difficult. However, from a development standpoint, a well-run farmers market can be a valuable asset — seamlessly showcasing what it feels like to be part of a community without the pressure of a sales pitch, all while supporting local vendors and generating tax revenue. They also explore key factors to consider when starting a farmers market, including the importance of market research and finding a skilled operator to ensure long-term success.
Tune in for a thoughtful conversation on when and where farmers markets work best and what it takes to make them thrive.
In the first installment of our Q&A series, ‘Creating Community’, hosts Monaca and Callie tackle pressing questions from their LinkedIn network. Callie leads the conversation, prompting Monaca to share insights on the evolving real estate development and lifestyle landscapes.
Monaca discusses the potential impact of the National Association of Realtors settlement on the role of realtors and whether developers are rethinking lifestyle in a cooling market. She explores the future of amenities in master-planned communities, the balance between infrastructure and emotional connection, and the importance of designing spaces that feel authentic rather than manufactured.
She also breaks down the placemaking process, emphasizing the need to understand what a community truly wants and build around that vision. Challenging the notion that an HOA defines a neighborhood, she highlights the role of residents in shaping a genuine sense of community.
Join us for an insightful Q&A discussion on creating places where people can put down roots and connect meaningfully.
In this special episode of Smith Lane, we explore the impacts of technology on the world of placemaking, featuring insights from four industry leaders who are shaping the way we design, develop, and engage with communities. From streamlining architectural control, to leveraging data for real estate marketing, integrating AI in landscape architecture, and enhancing community engagement through mobile apps, these conversations highlight the transformative role of technology in the built environment.
Join us as we revisit key moments with guests A’Lisa Ozment of Architectural Plan Review, Deven Spear of OA3 and Overabove, Rhett Crocker of LandDesign, and April Lamon of Alosant.
A’LISA OZMENT
After years of experience working in the homebuilding and development sectors in the Austin area, A’Lisa began her adventure working as an architectural control consultant on a part-time basis for a large, residential developer in Austin as she also raised her two small children with her husband. As her children grew, so did the opportunity to expand the capabilities of the business. A’Lisa’s preparation during those early years paved the way for the exponential growth that would come, based on the systems and technology that were created.
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DEVEN SPEAR
Deven Spear is a polymath entrepreneur with 30+ years of experience. He’s founded six startups, excelling in real estate, software, exponential tech, and data-driven marketing. Deven is a master at spotting untapped opportunities and creating groundbreaking solutions that build lasting customer relationships. His expertise in innovative problem-solving bridges physical and digital realms, making him a sought-after thought leader. Deven’s passion for education and metaphysical understanding fuels his drive to shape industries, create captivating user experiences, and guide others through technological change.
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RHETT CROCKER
Rhett Crocker is the current President of LandDesign, a nationally recognized firm specializing in master planning, landscape architecture, and civil engineering. As President, he guides the firm’s strategic vision and champions a culture of innovation and collaboration. Rhett has positioned LandDesign at the forefront of the industry, consistently looking to future trends in mobility, technology, infrastructure, and sustainability to evolve the firm’s practice. Under his leadership, LandDesign received the American Society of Landscape Architects’ 2024 Firm Award—the highest honor bestowed by the organization. The Award is a testament to the firm’s commitment to producing distinguished work that positively impacts the profession.
As a recognized leader in master planned communities, Rhett has built an award-winning career with a reputation for transforming complex sites into resilient communities. He has played an instrumental role in growing LandDesign’s national portfolio of master planned communities, working with national developers on top performing communities in high growth markets across the country. Notable legacy projects Rhett has led include Ballantyne Reimagined in Charlotte, NC, Castle Hills in Lewisville, TX, and The River District in Charlotte, NC.
Rhett’s design leadership differentiates each client’s project in a competitive market, positioning them for the greatest economic return. His commitment to design excellence and collaboration has earned him recognition as a trusted advisor in the master planned community’s space. He is passionate about designing communities that not only meet today’s needs but also anticipate future growth and challenges.
Rhett earned a Bachelor of Landscape Architecture from Clemson University and is a registered landscape architect in North Carolina and Texas. He is a member of the Urban Land Institute and the American Society of Landscape Architects and sits on the Executive Board for the Department of Landscape Architecture at Clemson University.
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April LaMon
April LaMon, CEO & Co-Founder of Alosant, is an experienced entrepreneur and technology expert with a penchant for developing innovative digital platforms, software solutions, and operating systems that seamlessly connect real estate developers/homebuilders and their communities with residents, prospective home buyers and local businesses. Alosant has grown significantly and now powers native apps for more than 100 of the fastest growing and most innovative master-planned communities across the country.
April is also the host of the Alosant Innovator Series podcast where she shares one-on-one conversations with the industry’s most innovative leaders.
Welcome to this episode of Smith Lane, where we’re joined by the influential Vaike O’Grady — a strategist and placemaker who has transitioned from the corporate world to entrepreneurship. Vaike now leads Residential Marketing Resources, serving her clients through strategic planning, market research, and more.
A key theme in our conversation is intentional placemaking — creating environments that create a “community vibe” as Vaike describes it, achieved through strategizing around and being responsive to the needs of the residents.
One example Vaike shares is a community where a trail system and interconnected amenities encouraged residents to walk, explore, and immerse themselves in their surroundings. This thoughtful design fostered a sense of connection and well-being among community members.
We also discuss The Villages in Florida, a community Vaike highlights for its adaptability to the needs of multiple generations. Additionally, Vaike reflects on elements from her childhood community, where the freedom to explore and roam safely significantly shaped her appreciation for the feeling places provide.
Throughout our discussion, Vaike provides valuable insights into the intersection of branding, strategy, and placemaking. Her experiences demonstrate how market research-backed decisions and intentional design can create memorable places.
Join us for this insightful conversation as we explore the power of strategic placemaking with Vaike O’Grady.
Vaike O’Grady brings over two decades of expertise in residential real estate to developers, builders, and industry partners. Drawing from her extensive experience with leading organizations like Newland Communities (now Brookfield Residential) and Metrostudy (now Zonda), she delivers strategic insights on consumer behavior, market positioning, and competitive dynamics in the housing industry.
Vaike specializes in analyzing consumer and Realtor sentiment, conducting comprehensive market research, and evaluating shopping experiences to drive strategic decision-making. Her data-driven approach helps clients optimize their market position, enhance brand awareness, and improve customer engagement across the residential real estate ecosystem, including for affiliated services like engineers, architects, banks and title and mortgage companies.
Known for her ability to translate research into actionable strategies, Vaike’s expertise spans both B2B and B2C environments, with a proven track record of driving sales performance through targeted research and competitive analysis. Her work has consistently resulted in increased market share and enhanced brand visibility for the organizations she serves.
Her dedication to the residential development community is demonstrated by her volunteer work with the Urban Land Institute, various home builders and Realtor associations, and HomeAid. Vaike recently took on the role of launching Ladies in Land in Central Florida.
Vaike is based in Florida, where she serves as a land broker with Eshenbaugh Land Company. She holds two positions with Texas-based companies: Chief Marketing Officer with Architectural Plan Review, and as a Consumer Research and Competitive Strategy Advisor with Community Builders Advisory Services.
Originally from Maryland, Vaike likes to say she has a flip-flop in Florida and a boot in Texas.
In this episode of Smith Lane, we sit down with Stephanie Darden Bennett, President and Chief Creative Officer of Prismatic.
Stephanie describes Prismatic’s mission as “place whispering”— a unique approach to uncovering the hidden potential of spaces. Her team helps developers and owners craft strategic branding, marketing, and user experience concepts to transform ordinary land into places with magnetic appeal.
Stephanie shares highlights from her career, including landing Bank of America as an early client and how her motto, “Life begins at the end of your comfort zone,” has driven her success. We also discuss one of her proudest projects, Columbia Parc in New Orleans. Tasked with transforming a post-Katrina neighborhood with a rough reputation into a thriving, mixed-income community, Stephanie and her team redefined its identity. They created an impactful space that still has a waitlist today.
Stephanie also delves into the untapped potential of dormant land. She discusses how leveraging temporary uses — like pop-ups and experiential marketing — can foster community long before a space is fully developed.
This episode explores creative vision, resilience, and the art of transforming spaces into places that matter.
Stephanie is a place whisperer. For more than 22 years, she has worked with clients and collaborative teams across the nation to forge compelling place brand and user experience strategies for destinations spanning cities, districts, master planned communities, mixed-use developments, multifamily communities, and more.
Stephanie founded Prismatic in 2002, and since its inception, has cultivated a national reputation for award-winning work and referral-generating results. Led by the belief that creativity absent strategy is malpractice, her rare blend of strategy and creativity has propelled Prismatic’s success and growth into a second office in New Orleans and national clients spanning 36 states, Washington D.C., and Puerto Rico.
Stephanie has received numerous awards and tributes for her ability to unite her career in creative arts with solid business acumen. She has been recognized four times by the Orlando Business Journal as a “40 Under 40” honoree and three times as a “Women Who Mean Business” honoree in addition to numerous industry awards.
While her business accomplishments are impressive, it is her imprint on the community that sets her apart. Stephanie created the Greater Good Initiative (>GOOD) in 2008, whereby a portion of all profit at Prismatic is donated to domestic non-profits through in-kind creative services. From mid-2008 to the end of 2023, Prismatic has donated more than $1.6 million in in-kind creative services.
Stephanie is a proud UCF Knight, earning her Bachelor of Arts in Visual Arts from the University of Central Florida and graduating summa cum laude.
Outside of Prismatic, you’ll find Stephanie traveling and enjoying life to its fullest with her husband Vincent, and their kids: Jaxon (20), Tyson (18), and Lulu (14).
In this episode, we sit down with Rhett Crocker, President at LandDesign, to explore his personal placemaking philosophy.
Rhett shares how his balanced approach — focusing equally on landscape architecture and civil engineering — brings projects to life. As a leader who remains passionate about staying hands-on in the workplace, he highlights the importance of collaboration, relationships, and client-centered design.
Join us as we uncover the significance of weaving a community’s culture into a place, as Rhett reflects on his evolving philosophies around how people interact with spaces, and the numerous ways technology is shaping the creative side of the industry.
Rhett Crocker is the current President of LandDesign, a nationally recognized firm specializing in master planning, landscape architecture, and civil engineering. As President, he guides the firm’s strategic vision and champions a culture of innovation and collaboration. Rhett has positioned LandDesign at the forefront of the industry, consistently looking to future trends in mobility, technology, infrastructure, and sustainability to evolve the firm’s practice. Under his leadership, LandDesign received the American Society of Landscape Architects’ 2024 Firm Award—the highest honor bestowed by the organization. The Award is a testament to the firm’s commitment to producing distinguished work that positively impacts the profession.
As a recognized leader in master planned communities, Rhett has built an award-winning career with a reputation for transforming complex sites into resilient communities. He has played an instrumental role in growing LandDesign’s national portfolio of master planned communities, working with national developers on top performing communities in high growth markets across the country. Notable legacy projects Rhett has led include Ballantyne Reimagined in Charlotte, NC, Castle Hills in Lewisville, TX, and The River District in Charlotte, NC.
Rhett’s design leadership differentiates each client’s project in a competitive market, positioning them for the greatest economic return. His commitment to design excellence and collaboration has earned him recognition as a trusted advisor in the master planned community’s space. He is passionate about designing communities that not only meet today’s needs but also anticipate future growth and challenges.
Rhett earned a Bachelor of Landscape Architecture from Clemson University and is a registered landscape architect in North Carolina and Texas. He is a member of the Urban Land Institute and the American Society of Landscape Architects and sits on the Executive Board for the Department of Landscape Architecture at Clemson University.
In this episode of Smith Lane, Tom Woliver, founder and co-president of Oxland Group, dives into the importance of authentic placemaking.
He shares his journey from landscape architecture to leading Oxland Group, a full-service capital investment and real estate development firm. Tom offers career insights, including the value of working with a trusted network, and adhering to a strict “no assholes” policy.
At the heart of Oxland’s philosophy is placemaking. Tom discusses Two Step Farm, one of Oxland’s standout projects—a community inspired by early Texas settlements that valued farming, music, and dance halls.
This episode is all about creating spaces that resonate on a deeper level. Plus, Tom delivers one of the most memorable responses to our signature question: “What’s your Smith Lane?”
Tom Woliver strives to take placemaking to a whole new level. With nearly 30 years’ experience in the real estate industry, Woliver works passionately to unlock potential value, growth and impact in community development.
In 2019, Woliver founded Oxland, a full-service capital investment and real estate development firm with principal-level expertise in land acquisition, entitlements, development, land transaction, and value creation. Through Oxland, Woliver spearheaded a variety of projects across the country offering a unique approach to capital investment and community building focusing on creating the highest and best use of the land.
Under his leadership, Oxland delivered the largest phase one in Dallas-Fort Worth history of 1,100 homesites at Painted Tree, its first development in McKinney, Texas. In its 2023 grand opening year, Painted Tree sold 448 homes making its debut at #36 on John Burns Top 50 Master Plans of 2023 and #47 on RCLCO’s Top Selling Master-Planned Communities. In August of 2023, Oxland announced the acquisition of 1,860 acres in the Houston market to be developed as Two Step Farm, a master-planned community of 4,000 homes. Oxland broke ground on Two Step Farm January 2024 and is planning for a grand opening event late 2025.
Prior to Oxland, Woliver served as Vice President and Director of Planning and Development at Hillwood, where he developed over 10,000 lots in various markets in Texas and across the US. Woliver was the driving force behind Hillwood’s “Live Smart” vision, a fresh holistic approach on developing the next generation of Master Planned Communities. At Hillwood, Woliver launched top-selling master-planned communities including Harvest, Union Park and Pecan Square in North Texas; Pomona in Houston; and Wolf Ranch in Georgetown.
Woliver is known by developers, homebuilders, and landowners alike as a pioneer in implementing various technological strategies, startups and strategic partnerships in the real estate industry. He has built a vast network of best-in-class consultants, vendors and relationships throughout the industry to be able to thoughtfully assemble the right team for the right project.
Woliver began his career as a Land Planner and Landscape Architect at TBG Partners in Austin, Texas. His role at TBG Partners shaped his ability to look at real estate solutions in a more unique, forward-thinking manner, including helping build and grow the Dallas office of TBG Partners.
Woliver is an active member on the National level of Urban Land Institute (ULI) and currently serves as the Chair for one of ULI’s Community Development Councils. He is an invited speaker for industry events and is often featured in articles on topics such as community development, technology, healthy living, and the food and real estate movement.
Woliver graduated from Texas A&M University with a degree in Landscape Architecture. He and his wife Christina split their time between Colorado and Texas with their chocolate lab, Birdie.
In this episode of Smith Lane, we’re joined by Jessica Tillyer, co-founder of Bike Bus World, a movement dedicated to “transforming communities and our planet through the simple act of riding bikes to school together.”
Jessica shares how the idea of the Bike Bus was born out of her own need for a community-driven way to bike her kids to school, and how it has grown into a powerful tool for building connections and changing the way we think about active transportation.
Additionally, Jessica shares her evolving perspective on balancing career and motherhood. Her insights are both inspiring and relatable for anyone navigating work and family life.
Whether you’re curious about starting your own Bike Bus or looking for ways to create a more connected neighborhood, this episode is a must-listen!
Jessica is on this planet to reimagine the status quo. She’s the founder of The Living World, and the co-founder of Bike Bus World, Montclair Bike Bus and re—inc. She serves on the Board of the National Women’s History Museum and is a member of Vision Zero Montclair. In her work, she collaborates with pioneering entrepreneurs, celebrities, and business leaders to help them envision and create transformative new ideas. With expertise in communications, culture-building, brand strategy and identity, she loves to bring a range of skills to any challenge.
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In this episode of Smith Lane, we welcome David Hoppes, Vice President, Senior Principal, Studio Leader, and Professional Landscape Architect at Dix.Hite + Partners. Join us as we explore David’s deep-rooted connection to nature, tracing his journey from growing up on a farm to a career in landscape architecture.
David shares valuable insights into how landscape architecture goes beyond mere aesthetics, encompassing ecological considerations like topography, existing vegetation, and community impact. We confront the common misconception that landscape architects simply select plants, uncovering the details and collaborative efforts that truly define the profession.
David demonstrates how he and his team embody Dix.Hite’s mantra of “designing for life.” This episode will inspire anyone interested in the intersection of nature and placemaking.
Vice President, Senior Principal, Studio Leader, and Professional Landscape Architect at Dix.Hite + Partners, David Hoppes has practiced landscape architecture in Florida for more than 30 years. David’s passion for landscape architecture can be boiled down to a simple idea: “creating great places for people to live, work, and play.” His expertise spans urban design, parks and open space, and community engagement, with a focus on integrating natural systems and the Florida ecology into projects. David takes pride in creating environments that are timeless, context-sensitive, and seamlessly fit within their surroundings.
David earned his Bachelor of Science in Landscape Architecture from Purdue University and is a Professional Landscape Architect in the State of Florida. His work reflects a commitment to enhancing public spaces and fostering vibrant, sustainable urban environments.
Outside of work, you can find David cooking with his wife, making music with his daughters, or walking his dog. He also loves inshore fishing from his kayak, balancing his professional pursuits with his personal passions.
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