OnPlace Collective is Where Vision Meets Activation

We are community experience designers forging bonds between people and places, guiding the journey from raw land to residents.

Our approach defines magnetic amenities and immersive experiences that foster high-performing, enduring places.

 

 

Who We Are

Relationship Builders

We believe that communication is a form of kindness, and we approach each interaction with curiosity and compassion. Our team embraces a balanced approach of being both assertive yet considerate, understanding the impact of our words and actions.

Creative Solvers

We do not just mean this in an artistic way. We are gritty creative problem solvers. We believe there is always a solution to any problem, and we don’t stop until we find it.

Passionate Partners

Our team embodies excellence, creates infectious energy, and drives our shared purpose to deliver exceptional results. We invest in each other’s growth, fostering an environment where passion thrives, inspiring us to make a positive impact as an industry pioneer.

Outcome Driven

We push our clients to their desired outcomes. We don’t just spark ideas, we see them through. We are the go-getter bad asses you want on your team. We are not scared. We always cross the finish line.

 

 

Our Team

Meet the Visionaries Behind OnPlace Collective

 

 

Monaca S. Onstad

President & CEO

Monaca Onstad is a powerhouse in placemaking and lifestyle strategy, and the founder and CEO of OnPlace Collective, the go-to consultancy for community leaders, developers, and builders creating thriving communities. With over two decades of experience in lifestyle, marketing, operations, and community building, Monaca has redefined what it means to create places people truly love. Before founding OnPlace Collective, she made her mark at Lakewood Ranch, where she designed the community’s lifestyle program, launched the Lakewood Ranch Farmers Market, and led the marketing and programming of Waterside Place, transforming it into one of the nation’s most vibrant master-planned communities. Today, Monaca leads OnPlace Collective in delivering bold, results-driven solutions — from amenity planning and lifestyle management to strategic marketing and information center operations. In 2024, OnPlace Collective received the Rising Star Award from the Sarasota Chamber of Commerce for its innovation, growth, and impact. Her work has earned national recognition, including Best Lifestyle Director in the U.S. (NAHB, 2018) and a place among the Top 4 Lifestyle Directors (2019–2022). Monaca serves on the Lakewood Ranch Community Activities Board, is an active member of the Urban Land Institute (ULI) Lifestyle 55+ Council, and the New Home Trends Institute (NHTI) MPC Council.

 

Cody Kincheloe

Chief Operating Officer

Cody Kincheloe is an operations and organizational leader focused on building scalable systems, improving performance, and helping teams operate with clarity and consistency. With a hands-on, disciplined approach, he aligns people, processes, and technology to support growth while maintaining strong service standards and accountability.

A U.S. Army veteran, Cody brings deep experience in logistics, team leadership, and operational strategy. He has led large workforces and multi-site service operations, strengthening workflows and implementing practical systems that drive efficiency and long-term success.

Cody holds a BBA and Lean Six Sigma certification. Originally from Texas, he is married with two sons and is passionate about creating lasting value for both organizations and the communities they serve.

 

 
 

Tammy Schneider

Chief Marketing Officer, OnSpire

Tammy Schneider is Chief Marketing Officer at OnSpire where she leads marketing strategy and growth initiatives for both OnPlace Collective and its OnSpire division. With a strong foundation in community planning, brand strategy, and integrated marketing, she is known for launching high-impact projects that drive measurable business results and long-term value.

Prior to joining OnPlace Collective, Tammy spent a decade with Brookfield Residential in progressively senior leadership roles across Texas. There, she supported land development , sales, and marketing initiatives, playing an integral role in shaping brand positioning, enhancing customer experience, and supporting regional expansion. Her ability to translate complex development strategies into compelling market narratives has established her as a trusted leader in the industry.

Tammy partners with organizations to achieve strategic growth through land planning strategy, brand clarity, market expansion, and disciplined marketing execution. Her expertise spans digital transformation, brand positioning, land planning, and advanced demographic targeting, leveraging data to inform impactful, results-driven strategies.

She is passionate about creating places and experiences that resonate with people, guided by a belief that thoughtful planning and intentional design have the power to elevate quality of life and foster a strong sense of community.

Mackenzie Straley

Vice President, OnMenity

Mackenzie Straley is a seasoned community building, placemaking, and marketing leader with over 8 years of experience in the master-planned development and home building industry. She leads OnPlace Collective’s OnMenity division, guiding all amenity consulting and community planning efforts for their diverse client portfolio. With a deep understanding of master-planned communities and how they operate, Mackenzie is dedicated to creating exceptional community experiences and delivering strategic, impactful results for clients. Before joining the OnPlace Collective team, Mackenzie spent four years at Lakewood Ranch Communities as Community Coordinator and Marketing Specialist. During her tenure, she worked alongside Monaca Onstad to oversee the lifestyle program for the community’s 30,000+ residents, including the award-winning Farmers Market at Lakewood Ranch and Ranch Nite Wednesdays. Under Monaca’s leadership, Mackenzie played a key role in activating and launching Waterside Place, and helped elevate The Ranch to the #1 best-selling multi generational master-planned community in the nation. A native Floridian, she holds a Bachelor of Arts in Public Relations and Advertising from the University of Tampa and lives in Lakewood Ranch with her Fiancé, Jack, and her beloved Duck Tolling Retriever, Ranger.

 

 
 

Tesa Leal

Senior Vice President, OnVie

Tesa is a seasoned executive with more than 20 years of experience shaping community environments where connection, culture, and experience intersect. Her career spans leading large-scale operations in community management, and developing strategies that transform residential communities into vibrant, people-centered destinations. She pairs strong financial and operational oversight with a passion for curating meaningful relationships and elevated lifestyle experiences.

She has successfully guided communities through high-growth transitions, strengthened developer and board partnerships, and introduced hospitality-driven initiatives that enhance resident satisfaction and long-term asset value.

Known for her approachable leadership style, Tesa builds and mentors high-performing teams focused on connection, service, and results and has become a trusted partner to developers and boards alike. Tesa leads with intention, empowering teams, shaping culture, and turning communities into places people don’t just live, but truly experience. With a strong foundation in developer-controlled communities and complex operations, she seamlessly integrates hospitality principles into community management, ensuring each community reflects a distinct sense of place, engagement, service excellence and a place everyone is proud to call home.

Tesa believes that genuine, caring relationships rooted in mutual respect, empathy and commitment to each other’s success is the secret to long-lasting partnerships.

 

Amanda Arnold

Vice President, Client Relations

Amanda brings a strong foundation in business-to-business sales, where she established herself as a strategic relationship builder and a results-driven professional. Motivated by a passion for people, connection, and the places they call home, Amanda transitioned into the lifestyle field to lead with purpose and create meaningful community experiences. Her leadership is rooted in empathy, clarity, and the belief that thriving communities start with engaged, supported teams. In 2022, Amanda joined OnPlace Collective, where she continues to leverage both her business expertise and her leadership strengths to shape impactful programs, elevate resident experiences, and cultivate strong partnerships across the communities she serves.

 

 
 

Ivelys (Evie) Tavarez

Vice President, Lifestyle Sales & Marketing

Evie is a dynamic real estate professional with over 20 years of experience spanning multifamily, residential development and sales, along with advisory and consulting work. From onsite sales to leading marketing teams and driving operational efficiencies, she brings a high level of energy, creativity, and care to everything she does. As Vice President of Lifestyle Sales & Marketing, Evie enjoys creating seamless, high-impact client experiences — both online and onsite — that blend strategy with storytelling. Her five years in higher education administration fueled her passion for coaching and developing teams, building systems that scale, and fostering meaningful connections. At her core, Evie is driven by a belief that great results start with great experiences — for clients, teams, and communities. Her love for life and family push her to lead with her heart and always connect with care and intention.

 

Jen Kovatch

Director of HR

As a licensed Pennsylvania attorney for the past 24 years, and with 12 years of experience in lifestyle programming in Lakewood Ranch, Jen brings a unique skillset to the OnPlace Collective team as Director of HR. Her professional experience bridges the gap between HR compliance and building strong teams united in the common goal of placemaking and helping residents “find their tribe” within their communities. For several years, Jen was part of the team led by Monaca in Lakewood Ranch launching large-scale community events, such as the now nationally recognized Farmers Market and wildly successful Ranch Nites weekly food truck rally, helping to make LWR the #1 best-selling multi-gen master-planned community in the country. Now tapping back into her legal brain, Jen is focused on streamlining internal HR processes, recruiting top talent, and helping to unify, support and reward the amazing OnPlace Collective team as we grow our formidable presence in the industry.